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Consumer Behavior Planning & Managing Human Resources Read or listen to textbookHoyer MacInnis Pieters CONSUMER BEHAVIOR, 8th EDITION, draws key concepts from marketing, psychology, sociology and anthropology to present a strong foundation and highly practical focus on real world applications to prepare students for todays global business environment. Students examine the latest research and current business practices with a focus on consumer needs and goals, emotions and emotion regulation, perceptions and consumer inferences,
