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mad and unpredictable semi-autobiographical novel
wildly imaginative body of work
and to resist
temperamental and discouraged about what life has to offer them
Wilhelm Deffke - Pioneer of the Modern Logo (Discounted) Pace Gallery mad and unpredictable semi-autobiographical novelWilhelm Deffke: Pioneer of the Modern Logo ISBN 9783858817372 388 page hardback, 9. 8 x 13 inches, published by Scheidegger & Spiess overstock copies but close to like new *** Considered the father of the modern logo, the commercial artist and architect Wilhelm Deffke cofounded Germanys first modern advertising agency in 1915. He argued that a companys logo should serve as the foundation of its advertising and by 1950 he had designed more than ten
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