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Managing Strategic Relationships : The Key to Business Success Condition:Very Good Anthony Robbins calls it theContrary to the gospel of a century of management thinkers, the primary job of the manager is no longer to plan, organize, direct, or control, asserts management expert Leonard Greenhalgh. Instead, he argues, today's successful managers are primarily negotiators who are judged on their ability to foster, coach, protect, and support collaborative relationships and manage conflict with peers, workers, bosses, suppliers, customers, regulators,